top of page
TWA (1).png

The Woof Agency

Designing playful and engaging social media content across static and dynamic formats for pet brands.

PROJECT
CONTEXT

At The Woof Agency, I interned as a graphic designer, creating social media content for both the agency and their clients: Husse, Instinct Pet, Bronco Pet Food.

 

My role involved designing a range of static and dynamic assets for Instagram, with visuals tailored to boost engagement and align with each brand’s identity.

ROLE

Graphic Designer

TOOLS

Illustrator, Photoshop

DURATION

Mar - Sep 2020 (6 months)

SKILLS

Branding

Social Media Analytics 

Organic Growth

Pet Marketing

PROJECT

ACHIEVEMENTS

Driving Engagement Through Community and UGC

By prioritising authentic audience interaction and leveraging user-generated content, we jumped from 5K to 7K followers in just 5 months. Through consistent engagement, from replying to comments and initiating conversations to resharing community posts — we built trust and reliability, allowing us to boost sign-ups for client product campaigns significantly.

Family with Pets

Increase Brand Visibility 

Boosted Follower Engagement

Expanded Influencer Network

Improved Campaign Traction

SOCIAL MEDIA DESIGNS

Festive Posts, Event Announcements, Product Launches

NEXT:
YATCHSMITHS

Designing a magazine ad and an eye-catching van design to elevate brand visibility.

Woohoo You Made It To The End!

Let’s connect and build something brilliant.

Drop me a message to chat!

2024 Ruth Chua Designs

Made with the fluffiest scrambled eggs 🥚 © Ruth Chua

bottom of page