PROJECT
CONTEXT
Yachtsmith sought to amplify their brand awareness and refresh their advertising efforts. Their focus was on creating a simple yet effective print ad for a magazine and updating their company van's design.
Targeting large yacht businesses requiring premium interior and exterior maintenance, the designs needed to exude sophistication while staying aligned with their branding guidelines.
ROLE
Designer
TOOLS
Adobe Illustrator
DURATION
Feb 2024 (2 Days)
SKILLS
Graphic Design
Visual Design
Branding
So,
how can we create consistency between all advertisements across various mediums?
FINAL
DESIGN
Maintain consistency in colour and highlight Yatchsmith as a premium service provider.
For the magazine ad, I adhered closely to their branding guidelines and references to create a clean and simple layout.
The van design allowed for more creative freedom, balancing bold branding elements with simplicity to ensure the vehicle stood out without being overwhelming.
MOCKUPS
Magazine & Car Wrap Mockup
*Please note: additional graphics in the mockups were not designed by me, nor related to Yachtsmith and are included solely for visualisation purposes.
