ROLE
OVERVIEW
As a Marketing Coordinator at BT Marketing, I manage social media channels and deliver campaigns across 11 retail centres in QLD and NSW. This includes managing multiple budgets, running boosted Meta ads, paid campaigns for Facebook Traffic Growth and increasing the Centres' database. Additionally, I draft monthly EDMs to promote retailer promotions, centre events and updates.
Some of the portfolios I've contributed to are Bracken Ridge Plaza, Underwood Marketplace, Peregian Springs Shopping Centre, Salt Village and more.
ROLE
Marketiing Coordinator
TOOLS
Meta Business Suite, Canva, Vision6 Wordpress
SKILLS
Social Media Campaigns
Retail Activation Campaigns
Meta Paid Advertising
Email Marketing
Website Management
DURATION
June 2025 - current
KEY
CAMPAIGNS
& ACTIVATIONS
Driving database growth and foot traffic through campaigns
Below is a selection of high-performing digital campaigns and in-centre activations I managed, highlighting general objectives, execution and outcomes.
For confidentiality reasons, detailed performance data will not be shared to respect client and agency confidentiality., Please feel free to get in touch if you have any questions.
CLIENT:
BRACKEN
RIDGE PLAZA
Happy Halloween Adventure
Overview:
A free, family-focused activation featuring a craft activity and a self-guided trick-or-treat hunt, where participants searched for storefronts with critter decals to collect lollies and redeem a complimentary treat upon completion.
Objective:
Drive in-centre visitation, increase engagement and encourage sales conversion through participating retailers.
My Role:
Proposed and managed campaign delivery across digital platforms and paid advertising, while coordinating retailer collaboration, event logistics and on-site set-up.
Channels & Execution:
-
Social Media, EDM, Centre Website
-
Meta paid advertising to drive sign-ups
-
Event registration
Outcome:
The event reached full capacity, with all spots filled and successfully drove strong in-centre conversion.
Image source: @brackenridgeplaza (Facebook)
CLIENT:
UNDERWOOD MARKETPLACE
Digital Content (Video)
Objective:
Increase awareness on new openings and Centre visitation with more video-led content and spotlighting compelling retailer promotions across Facebook & Instagram.
My Role:
Produced and edited in-centre video content showcasing retailer offers.
Outcome:
Achieved stronger engagement across social channels, with increased comments and significantly improved reach.
How to Spend a Day at UMP
Guess the fruit
New Store Opening Tour
Video source: @underwoodmarketplace (Facebook)
CLIENT:
BURPENGARY
CENTRAL
Win 1 of 5 $200 Festive Feast Packs
Objective:
Rebuild the Centre’s database and digital presence following a break in marketing activity, while securing retailer support by increasing the prize pool through collaboration with Coles.
My Role:
Proposed campaign mechanics and supported budget recommendations, coordinating with Coles to secure contributions to the prize pool. Managed campaign delivery across Facebook, including paid advertising to drive sign-ups and promotion via EDM
Channels & Execution:
-
Meta (Facebook) organic and paid promotion
-
EDM, Entry Form
Outcome:
The campaign exceeded its sign-up target and successfully secured retailer contributions to the prize pool, marking a strong outcome for the Centre.
Image source: @burpengarycentral (Facebook)
CLIENT:
ORMEAU VILLAGE
Spend & Win 1 of 4 $500 Coles Gift Cards
Objective:
Drive customer spending and in-centre visits during the pre-Christmas trading period through a spend and win promotion.
My Role:
Managed digital promotion and paid advertising, supported campaign setup in-centre, and coordinated promotional displays to drive awareness across both online and physical touchpoints.
Channels & Execution:
-
Meta (Facebook) organic and paid promotion
-
Social Media, EDM, Centre Website
-
In-centre display
Outcome:
The campaign successfully achieved its objectives, delivering an increase in in-centre activity during the Christmas period.
Image source: @ormeauvillage (Facebook)